Logos & Branding

Logos & Corporate Identity

A logo is one of the most important parts of any business image, and the overall branding of that business. Not only does it have to catch the consumers eye immediately, it also has to link an entire business strategy into an easily identifiable piece of art.

An effective logo needs to work on three different levels. It should act as a seal, bringing together all of the company’s branding, and representing the company’s overall image. It also needs to work on a basic level, using it’s visual elements and colours to appeal to the customer viewing the logo. Finally, it needs to have strong structural elements. The typography, which is the font used, as well as the shapes, needs to help communicate what your business offers, and give an indication of how much your products and services are likely to cost.

The process of creating a great logo for your business can be a complicated task. However, with the right design company, the aim should be to minimize the complexity for the business owner by already knowing what works for the particular business or industry, and what doesn’t.

Catering to small businesses across Australia, Parer & Co Design delivers high quality Logos, Corporate Identity & Branding Design.

Below is a small selection of some of our recent logo designs.